Scott Rocketship

2012 Information Architecture Summit Schedule

I’m excited to be attending and humbled and terrified to be speaking at the upcoming 2012 Information Architecture Summit. The Summit is a week of programming aimed at people who design, plan and build things like websites and software applications. Folks at the Summit have job titles like User Experience Director/Designer/Manger, Business Analyst, Content Strategist, User Researcher, and, of course, Information Architect. If those mean nothing to you, try try this description: it’s for technology people who love sketches, whiteboards, diagrams, surveys, charts, wireframes, process, research and other stuff that makes technology strategy work easier and more successful.

The event is being held at the end of March in New Orleans. Organizers recently released the full schedule, and thoughts about the event have loomed large in my mind this week.

I’ll be debuting a solo presentation I call “Communicating Change”. It’s scheduled for 2:30 on Saturday in the “Exploring and Thinking” track. I’m sandwiched between Veronica Erb’s session on Sketchnoting and my e-pals Adam Connor and Aaaron Irizarry’s session on The Art of Critique, which I had a chance to chat with them about on The Flyover Effect. I couldn’t be happier with my spot on the schedule.

Here’s my session overview:

Communicating Change

Stop me if you’ve heard this one:

Q: What did the developer say to the users in the changelog?

A: Minor bug fixes and enhancements.

Whoops, sorry, that’s not a joke. It is unfortunately common, though. Far too often, changes in software and websites are communicated to users with a cavalier attitude — if it all.

In this session, you’ll learn why it’s important to communicate clearly about change, why we often don’t, and how to do it better. We’ll explore examples of industry best and worst practices, from the rollout of #NewNewTwitter to the bizarre PR backpedaling of the Netflix/Qwikster saga.

BONUS: Be prepared for a lightning round of comically-curt changelog text collected from apps and sites across the web. No brand is safe.

As stoked as I am about all this, that jerk Impostor Syndrome has been creeping around the edges of my brain and trying to bum me out. I think I’ll cover that more in another post, but for now I’ll say I’ve been doing my best to remember I wasn’t selected to be an end-all/be-all expert, but rather just to give the most thorough, professional and interesting presentation I’m capable of. There are a lot of really neat people who organize and attend the IA Summit, and I’m not embarrassed to admit I want to impress them and make them happy with their selection.

My flight is booked and I landed an adorable little spot near the conference site through AirBNB. If I’ll see you in NOLA this March, say hey! I’m getting in on Tuesday of the conference week and have Wednesday free for exploring the city a bit and getting oriented. Would love to make some new friends and meet more of you lovely internet people in real life.

DeMo Des Moines January 2012 Recap

I’m often asked if DeMo is just for “tech stuff”. It’s definitely not, and the conversation we had at January’s DeMo session proved that out. Four presenters shared a diverse group of projects and ideas including web startups and brick-and-mortar initiatives.

I used this slide deck to start things out. While it doesn’t contain info about the presentations (those are generally improvised on-site by the presenters), poking through it may give you a better feel for the event.

Below are my notes on the January 2012 #DeMoDSM presentations.

Presentation One: Locusic Social Sharing

Jake Kerber from Locusic presented at DeMo for the second time. Locusic hadn’t even launched yet when Jake first presented. Locusic has generated a lot of buzz since then, and Jake is looking to add to that buzz with social media integration features. Discussion ranged from the literal (you could add a Like button right there) to the conceptual (could you encourage users to share “stories” generated by their behavior on the system).

Jake said he’s looking for a few hours of help from a developer experienced with social integration for web services and is open to discussing trade or pay.

Presentation Two: iDealer.co White Label Dealership App

Yas Kuraishi from iapps24 (also the sponsor of January’s DeMo) went through a sales deck for iDealer, a white-label app available to be branded and customized for deployment as a B2C app from auto dealerships for their customers to use. Yas sought ideas on how to best market the iDealer service to dealerships and how to structure the feature/benefit pitch.

Presentation Three: Bike Shop / Coffee Shop Concept

Nicholas Casber and Scott Bents talked through an idea for a combination bike shop and coffee shop they’d like to see launched in downtown Des Moines. They’re excited by a successful cafe with a similar model in nearby Minneapolis and thought it would be a great fit for Des Moines’ developing downtown. The group talked through possible various models, such as partnering with existing organizations and businesses, as well as potentially launching a traditional business such as a bar or restaurant with a strong focus on being cyclist-friendly, showers and all. Nicholas and Scott seemed most interested in simply connecting the right people to start making this happen, and are looking to have conversations with others excited about the idea. Ping me if you’re interested and I’ll put you in touch.

Presentation Four: “Iowa Stimulus Club”

Local ad man and buy local advocate Michael Libbie talked through an idea for the “Iowa Stimulus Club”, an organization designed to connect a network of local-shopping supporters with truly local businesses. Discussion included the plusses, minuses, and appropriate ways of integrating a charitable component as well as what kind of benefits and access consumers are interested in with local businesses.

What’s next?

You might not guess it from the above, but it’s still a bit of a struggle getting presenters to volunteer for DeMo. I plan on holding a session in February, but may play with the format a bit to see if I can make anything happen. I don’t expect to change the time or date for February (4pm on third Tuesday).

Help Me Solve DeMo’s Presenter Problem

If you’re not familiar with DeMo, read about it here, first.

I’ve been running DeMo for several months now with varying levels of success. With a full house and a slate of energetic presenters, it goes great. There’s one little problem: I’m having a hell of a time getting people to present. I don’t know why. I need your help.

I’m looking for whatever insights and opinions you can offer to see if this event is worth saving. I want to reach a point where people just ping me on Twitter, chat or text and say “Hey, I’ll take a slot, see you Tuesday.” That’s not even close to happening. Last month involved a lot of cajoling, arm-twisting, and even a little begging.

In a recent Juice article that talks about DeMo, I offer up advice for people starting a new project and seeking feedback to first give themselves a thorough critique and dressing down, thinking through possible problems. I’ll try and eat my own dogfood here with possible problems I’ve been able to think of:

1. People don’t get it. I’m on variation five or six of my elevator pitch by now. I must have really screwed the pooch early on in explaining this to people. Maybe the name is bad? No idea at this point. Here’s the bare skeleton of my pitch: Present a thing. Tell us what about the thing you want feedback on. We’ll give feedback on the thing. It is very easy. It is very helpful.
2. The time still doesn’t work. Possible, but seems unlikely at this point. Getting butts in seats hasn’t been too hard, getting presenters has been.
3. People are afraid to share. Their thing “isn’t quite ready” or they think they have to keep it secret until it’s 99% done. Getting people out of this mindset is the point of DeMo. I may need help solving this if people think it’s a problem still.
4. People think I’m an asshole and will be a jerk about their stuff. I’m not, and I won’t be.
5. People don’t care. They feel they get an adequate amount of feedback from the network and team they already have. I worry this might be the real problem. I hope to gosh it’s not. Personally, I would leap at the opportunity to have some of Des Moines’ best and brightest giving me feedback, for free, on a regular basis in a low-pressure environment. I struggle each month not to fill up an hour with my own stuff I want feedback on. Educating a potential audience on the value of feedback before I even get them in the door might be more than I’m ready to handle for something like this.
6. It’s too often OR people don’t have anything to show off. “I don’t have anything to DeMo” is something I hear a lot. It’s totally not true (have you done anything in the last month? yeah? gotten all the feedback you need on it?) but it’s a struggle to get folks to realize that. I need help.
7. The focus is too broad. Developers want to talk to developers, designers want to talk to designers, artists want to talk to artists. Maybe? Hard to say. Recurring events targeted at a more specific subset seem to have more success, and have been more successful for me in the past. Perhaps I am too idealistic about creating a big feedback melting pot.
8. Something else I’m not seeing…

What’s keeping you from presenting at DeMo? I really need to hear from you. If it’s all still crickets come Monday, I will probably call off the event, and may decide to pass the torch or just put a kibosh on the whole thing. I hate to do it but booking for DeMo is unfortunately starting to eat up way too much of my attention.

Ping me on Twitter at @scottrocketship or write me at scott@scottkubie.com. Thanks.

Chuck Grassley PIPA/SOPA Form Letter Response

Sent in comments a couple weeks back urging Iowa’s senators to publicly voice opposition to SOPA and PIPA. Got a form email back from Grassley today. Not too exciting; posting for posterity. You can read a lot more interesting malarky from Grassley, a co-sponsor of PIPA, in this collection of press releases. He honest-to-goodness rolled out some FUD (fear, uncertainty, and doubt) about tainted toothpaste. What a laugh.

My comments in italics.

———-

Thank you for taking the time to contact me.  As your Senator, it is important for me to hear from you.

Thank you for taking the time to have an intern send me a form letter.

In your correspondence you expressed concerns with H.R. 3261, the Stop Online Piracy Act (SOPA).  H.R. 3261 was introduced in the House of Representatives by Rep. Lamar Smith on October 26, 2011 and referred to the House Committee on the Judiciary.  A hearing was held on SOPA on November 16, 2011, and the expectations are for it to be considered and marked up this winter in committee.

Yeah, got it, thanks.

In your correspondence, you also expressed concerns with S. 968, the Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011 (PROTECT IP Act).   This legislation aims to crack down on rogue internet websites that are dedicated to the sale of infringing or counterfeit goods.  It will provide law enforcement with additional tools to stop websites that engage in the online distribution and sale of pirated content and counterfeit goods.

I bet he feels like a bad-ass every time he gets to say “crack down on rogue internet websites”.

Protecting intellectual property rights is crucial to promoting innovation, creating jobs, and advancing economic growth.  The Senate Judiciary Committee passed S. 968 by voice vote on May 26, 2011. S. 968 now needs to be considered on the Senate floor. It is expected that further changes will be made to this legislation. Rest assured, I will keep your views in mind as we proceed on this bill.

Protecting the free flow of information and not bothering America’s innovators and job creators with bullshit requests from the Attorney General is even more important to economic growth. 

I have a strong doubt you have even read my views, let alone will be keeping them in mind, but thanks for the thought.

Again, I appreciate your input.  Please keep in touch!

I’d like to, but you’re not really talking to me! Perhaps I’ll grab your your ear the next time you pop in somewhere like Thinc Iowa for a photo op, a conference full of innovators and job creators that, on average, are strongly against SOPA and PIPA. I did see you there, didn’t I?

Sincerely,

Chuck

***Please note that this account is not monitored for incoming mail.  If you would like to reach me via email please visit my website at http://grassley.senate.gov/ and click on “Contact”.  Thank you.***

*sigh*