26 8 / 2011

"Our results show that regardless of how open minded people are, when they feel motivated to reduce uncertainty either because they have an immediate goal of reducing uncertainty, or feel uncertain generally, this may bring negative associations with creativity to mind which result in lower evaluations of a creative idea."

From a recently published Cornell study called “The Bias Against Creativity: Why People Desire But Reject Creative Ideas”.

Reinforces a thought I’ve been chewing on lately: you can’t truly be creative without confidence, either individually or as an organization. Gotta get dat swagga.

(Source: digitalcommons.ilr.cornell.edu)

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